# Subscription, one-time payment, or ads?

Match the bill to the value. The pricing page cannot rescue the product.

ID: revenue
Language: en
Revision: 2
Translation source revision: 2
Canonical: https://jujin.dev/en/guides/revenue/

## Concept

Subscriptions charge for continuing value; one-time purchases grant defined rights; advertising sells attention. Revenue is not profit.

## Example

Illustrative arithmetic: 100 members × $5 = $500 gross, before fees, refunds, tax, hosting, and support.

## When to choose it

Subscriptions require retention work. One-time sales must fund promised support. Ads depend on audience and introduce privacy choices. Define what customers receive and for how long. Test willingness to pay against full operating costs. [Stripe](https://docs.stripe.com/billing/subscriptions/overview) · [Google](https://support.google.com/adsense/answer/9724)

Sources checked 2026-09-21; terms may change.